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Social Listening Blog Post: Nike Boston Marathon Controversy

I decided to look at Nike again, but this time based on something that actually just happened recently. I kept seeing people talk about a controversy during the Boston Marathon, so I wanted to see what was going on and how people were reacting to it online. Basically, Nike put up a sign in Boston that said “Runners Welcome. Walkers Tolerated.” during marathon week, and it got a lot of backlash on social media. A lot of people felt like it was kind of disrespectful, especially to runners who have to walk at times or are just trying to finish the race. Looking at social media, people had pretty strong reactions. One person said the message was “out of touch,” while others pointed out that walking is a normal part of marathons for a lot of people. There were also comments from adaptive athletes who felt like the message ignored their experiences, which made the situation worse. Nike’s value proposition has always been about performance and pushing limits, but also inclusivity and motivati...
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Marketing in the News Blog Post

 I chose a recent article about Nike and how they’ve been struggling a bit lately while trying to adjust their strategy. I picked this because I’m interested in sports and business, and Nike is one of the biggest brands, so it’s interesting to see them deal with real challenges. One of the main takeaways is that Nike has been dealing with declining sales and losing some popularity compared to newer brands. Their stock has also dropped, which shows people are starting to question their direction. Another big point is that they’ve been trying to shift their strategy, focusing more on innovation and getting back to their core sports identity, but it hasn’t fully worked yet. Competition has also increased a lot, with brands like On and Hoka gaining attention, especially with younger consumers. Nike’s value proposition is still about more than just products. They sell performance and identity, and being connected to sports culture. That hasn’t really changed, but now other brands are st...
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About Me

 Hey everyone, My name is Bryan and I’m currently studying Sports Business with a focus in Business Analytics. I’ve always been really interested in sports, not just watching them but also the business side of things like how teams make decisions, build brands, and connect with fans. That’s kind of what got me into this major in the first place. Outside of school, I spend a lot of time keeping up with sports, whether that’s the NBA, MLB, or just random sports news. I also like working out and staying active when I can. A lot of my free time honestly ends up being spent talking about sports with friends or just going down random rabbit holes about teams, trades, or stats. As for marketing, I’m interested in learning more about how brands actually reach people and what makes certain campaigns work better than others. I think it connects a lot to sports too, especially with how teams market themselves and build fan bases. I’d say I’m pretty laid back overall, but I like improving and ...
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